Direct mail continues to be a great marketing tool. Here are 7 reasons we like to keep post cards in your toolbox:
Post Cards Are:
1. Cost effective
Cheaper than a letter to print and mail.
2. Easy to measure success
Add a coupon or bounce back message and collect the responses. Better yet, return it to your customer to reuse next time!
3. Creative top of mind
Statistics show that many clients return to a business after receiving a reminder.
4. Easy call to action
It's a quick easy way to see your message.
5. Readership extends beyond the recipient.
Nothing to open. Everyone it passes get to see the message.
6. Compact reminder
Whether it contains a coupon or appointment reminder, it fits anywhere from purse to pocket or bulletin board.
7. Post cards don't land in spam!
Humans still filter their mail personally. Your message has a 90% chance of being read. Add attractive color and text to catch the viewer's eye and your message is sure to stay on top of the pile!
Need help making post cards a part of your marketing mix? Call ISG today: 973-334-3110 www.callisg.com.
